What is a White Paper?
A white paper is a 6-12 page marketing document, written to a specific Ideal Reader, on a topic that is chosen by the Entrepreneur to advance her specific business goals.
The white paper is the best possible incarnation of the “Free Report“ that many businesses use in their marketing!
Question: If you are currently using a Free Report, are you getting the results you want?
A white paper focuses on an “Ideal Reader’s” problems and how to solve them.
Through a paper, your business serves the Ideal Reader (and by extension many many of your “ideal clients”) by giving value that the reader can take away and implement. You also serve your business by presenting a strong Call to Action and Offer, inviting the reader, via a combination of education and subtle persuasion, to take a next step with your business.
